Identity

Neighborhood Performance Group

Neighborhood is an independent performance group focusing on raising awareness about social issues especially LGBT through live performances on stage. Equality of gender is shown through the logo portraying legs in both sex’s footwear. The distinctive rainbow color refers to the iconic rainbow flag.

We played around a die cut on the name card showing a stage. By capturing daily routines or activities through the little die cut, it hints that every little moment can be magical. This is also the principal of our client to draw inspiration from every day life.

CLIENT

Neighborhood Performance Group

SECTOR

Entertainment

DICIPLINE

Brand Identity

PROJECT TEAM

Kwok Jin Xin