Identity
Oxtra Capital
Oxtra Capital is a Malaysian investment company established by its two partners both born in the year of Ox (Chinese Zodiac). The logo design is mainly constructed based on two major relevant elements — by combining an upward arrow and an ox / bull head. The arrow is greatly inspired by the upward economic growth graph, while on the other hand, the bull head does not only matches the name of the company, it also means something more. Bull is widely used to represent “bull market” or more accurately “pull market”, which optimistically means upward market trends.
CLIENT
Oxtra Capital
SECTOR
Finance
DICIPLINE
Brand Identity
PROJECT TEAM
Kwok Jin Xin