Intangible Cultural Heritage International Symposium Brand Identity
George Town Heritage Incorporated, Malaysia
An event branding for GTWHI’s international symposium on intangible cultural heritage, including traditions or living expressions inherited from our ancestors and passed on to our descendants which can be categorised into 5 groups:
– social practices, rituals, festive events
– oral traditions and expressions
– performing arts
– knowledge and practices concerning nature and the universe
– knowledge and skills to produce traditional crafts.
To educate viewers about the 5 ICH groups, a logo is produced, the form and structure of the 5 fingers constantly reminds viewers of the 5 different elements. Bright hopeful colors are then applied to each group to represent hope towards different intangable cultural heritage.